Privacy Policy

Last Updated: February 18, 2026

A BetterLife Co. (“Company,” “we,” “our,” or “us”) is operated by Caleb Pyrz, a sole proprietor based in the United States.

We respect your privacy and are committed to protecting it. This Privacy Policy explains how we collect, use, and share information when you use our website and services.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Information you voluntarily provide, such as your name and email address, when subscribing to our newsletter, downloading resources, or contacting us.

  • Usage Data: Information about how you use our website, including pages visited, time spent on pages, and interactions with content.

  • Device Data: Information such as IP address, browser type, device type, and operating system, collected to improve performance, analytics, and security.

2. How We Use Your Information

We may use your information to:

  • Deliver newsletter content and free digital resources

  • Send updates, marketing communications, and product announcements (you may unsubscribe at any time using the link in any email)

  • Improve website functionality and user experience

  • Respond to inquiries and provide support

  • Comply with legal obligations and enforce our Terms of Service

3. Sharing Your Information

We do not sell or rent your personal information.

We may share information with trusted third-party service providers that help us operate our services, including:

  • Squarespace (website hosting and infrastructure)

  • Beehiiv (email newsletter platform)

  • Analytics providers and other service tools used to operate the site

These providers are authorized to use your information only as necessary to provide services to us.

4. Cookies & Tracking

We may use cookies and similar technologies to:

  • Remember user preferences.

  • Track website usage.

  • Improve performance and marketing.

You can control or disable cookies through your browser settings. Disabling cookies may affect site functionality.

5. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information

  • Opt out of marketing communications

  • Restrict or object to certain data processing

We will comply with applicable privacy laws, including GDPR (EU), CCPA/CPRA (California), and similar regulations where required.

To exercise your rights, contact us at: cal@abetterlifeco.com.

6. Data Retention

We retain personal information only as long as necessary to:

  • Provide our services

  • Fulfill the purposes described in this policy

  • Comply with legal obligations

When information is no longer needed, it will be securely deleted or anonymized.

7. Security

We implement reasonable administrative, technical, and organizational measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. If changes are significant, we may notify users via email or website notice.

10. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

cal@abetterlifeco.com